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Lowrider Magazine's founder remembered for his place in Chicano history




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Sonny Madrid, the founder of Lowrider Magazine, died last month after a battle with cancer. He was 70.

The magazine he founded in 1977 was the first publication to chronicle and celebrate lowrider car culture in California. Beyond the tricked-out cars and pin-ups on the covers, the magazine played a role in the Chicano civil rights movement too.

Denise Sandoval, Professor of Chicano Studies at Cal State Northridge, joined Take Two to talk about Lowrider Magazine and Sonny Madrid's legacy.

To hear the full interview with Denise Sandoval, click the link above.

 

 



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