At the Electronics Entertainment Expo in downtown Los Angeles earlier this summer, virtual reality was one of the biggest attractions. Samsung, Sony, Facebook and Google have all developed their own headsets.
But while the technology has been refined, deciding what users want from virtual reality is still a puzzle, because, as you can imagine, creating content for it is different than creating something for a flat screen.
We were so interested in that process that we recently brought in Steve Holtzman and Daniel Gregoire whose company Matter VR is creating virtual reality content. They even brought in a virtual reality headset for A to try on, as you can see in the image above.
In the headset, A is watching Matter VR's recreation of the Wright Brothers first flight in Kitty Hawk, North Carolina. Click on the audio embedded above to find out how virtual reality movies are made and whether we could see a Hollywood blockbuster come through on the platform anytime soon.
Full disclosure - Steve Holtzman is the significant other of one of our team members.