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For one California marketing firm, success is written in the sky … Literally




Universal Music Group commissioned The Sky Writers to write 'COMPTON' across the sky Monday afternoon.
Universal Music Group commissioned The Sky Writers to write 'COMPTON' across the sky Monday afternoon.
Take Two Producer Austin Cross

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You may have seen them just the other day in the skies above LA: five skywriters streaming across the wide blue yonder, each releasing a perfectly-timed puff of smoke to etch out the word ‘COMPTON.’

It was a clever bit of marketing, forever memorialized on social media.

Cristina Domi is the owner of The Sky Writers, the company behind the stunt. She told Take Two about the business behind writing on the big blue.

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