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The Styled Side: the rise of fitness fashion to pricey heights




A couple does a yoga workout on the beach in Los Angeles.
A couple does a yoga workout on the beach in Los Angeles.
Flickr user Duncan Rawlinson / Creative Commons

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If you're like millions of other Americans, your New Year's resolution probably has something to do with getting in shape.

The fashion industry is well aware of it, and it's big business for them.

"The 'athleisure' industry is a nearly $34 billion industry," says Michelle Dalton Tyree from Fashion Trends Daily. "The likes of Lululemon alone is valued at $7.4 billion."

For example, yoga pants at Lululemon range from a hefty $98 to $145.

Small brands will be big winners in 2016

"We're actually seeing a lot of underdog companies in the industry start to pop-up with alternatives," says Tyree.

Fabletics, co-founded by actress Kate Hudson, is a monthly membership site for athletic wear (women and men) and they will send you full outfits every month starting at $49.95.

Avocado Activewear is another company local for Southern Californians – it has a store front on Abbot Kinney Blvd in Venice as well as an online presence.

They offer athleisure gear with performance fabrics at prices around $45 for yoga-inspired pants.

The next gen of athletic tech

Athletic tech will also evolve in 2016, says Tyree, beyond FitBits and Apple Watches.

"I predict we're going to see two big expansions. The first being smart clothing," she says.

That's clothing with sensors embedded in them.

Tyree has her eyes on Peak+ from Jabil, a smart garment reference design for manufacturers to build sensors into t-shirts and sports bras as a way to record biometric data without sacrificing comfort.

She also foresees the rise of on-demand fitness services that take cues from Uber.

For example, the LA-based FitSpot app gives users instant access to trainers who are available to come to you or an approved location for a flat rate of $59.

The cleanses and diets you'll hear about more

Like it or not, Southern California tends to drive a lot of diet fads that spread throughout the country.

"Last year, it was ALL about the juice cleanse, cold-pressed juices meant to retain their nutrients that come in at a whopping $7 a bottle," says Tyree. "Basically every third Angeleno you run into is on one."

In 2016, she says soup cleanses will be the next big thing.

Soupure is one business founded by two women who said juice cleanses left them feeling hungry still and jittery from all the sugar. Instead, they offer soups like cucumber grape, pumpkin miso and bone broth.

Tyree is also watching the rise of home meal delivery services.

Paleta is one that bills itself as "farm-to-table," with ingredients sourced from local farms, cruelty-free ranches and responsible fisheries.

To hear the full interview, click the blue play button above.