Blue and gold are soooo in, right now.
People are hyped for the arrival of the LA Rams, and it's causing a blitz at local stores.
Raul Castro, who works at a big chain sports store in Culver City, says phones have been ringing off the hook since the announcement and, "it feels like the holidays haven't stopped."
NFL merchandise is a big money maker, too. Of the $12 billion the NFL took in last year, $3 billion of that was in merchandise in sales.
Castro says they're already sold out of blue and gold hats, as well as any gear with the throwback colors of blue and yellow.
His store will also be stocking "Welcome back," "Straight Outta Inglewood" and "Going back to Cali," gear in the coming weeks.
Castro also plans to up the ante on Rams gear and cut back on items from some of the other NFL teams.
Many other retailers in Southern California are following suit.
Non-sports stores are getting in on the action, too. Accessories brand Alex And Ani, which has a hug fan base for its collectible charm bracelets, has an NFL collection. It plans to change the name of its Rams charm to "LA Rams" once the team officially moves.
Tyree also recommends Junkfood Clothing, based in LA, which has a fun NFL line.