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The Styled Side: Will the LA Rams create a fashion blitz?




Ryan Washington, who grew up in Inglewood and was 6 years old when the Rams left for St. Louis, celebrates after learning that the team will return to L.A.
Ryan Washington, who grew up in Inglewood and was 6 years old when the Rams left for St. Louis, celebrates after learning that the team will return to L.A.
Brian Watt/KPCC

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Blue and gold are soooo in, right now.

People are hyped for the arrival of the LA Rams, and it's causing a blitz at local stores.

Raul Castro, who works at a big chain sports store in Culver City, says phones have been ringing off the hook since the announcement and, "it feels like the holidays haven't stopped."

NFL merchandise is a big money maker, too. Of the $12 billion the NFL took in last year, $3 billion of that was in merchandise in sales.

Castro says they're already sold out of blue and gold hats, as well as any gear with the throwback colors of blue and yellow.

His store will also be stocking "Welcome back," "Straight Outta Inglewood" and "Going back to Cali," gear in the coming weeks.

Castro also plans to up the ante on Rams gear and cut back on items from some of the other NFL teams.

Many other retailers in Southern California are following suit.

RamsFanShop.com is the best online option right now, says Michelle Dalton Tyree from Fashion Trends Daily, while Lids is a good place for hats and jerseys can be found in Locker Room.

Non-sports stores are getting in on the action, too. Accessories brand Alex And Ani, which has a hug fan base for its collectible charm bracelets, has an NFL collection. It plans to change the name of its Rams charm to "LA Rams" once the team officially moves.

Tyree also recommends Junkfood Clothing, based in LA, which has a fun NFL line.