While part of America was focused on Iowa, another was squarely keying in on San Jose, California.
Unlike caucuses and primaries, where the spin doctors can argue that a third place finish is really a victory, Sunday's Super Bowl is cut and dried - there will be a winner, and there will be a loser.
However, there is a lot of spin, setting of expectations and endless speculation leading up to the game. In fact, the league reserves a special day just so the press can mingle with players and coaches.
The Super Bowl's media day has traditionally been an event reserved for Tuesday afternoon but last night for the first time it became a primetime televised showcase.
Re-branded as Super Bowl Opening Night and aired live on the NFL Network, the annual media event was described by Jay Busbee from Yahoo Sports, as something that "bears as much resemblance to actual newsgathering and journalism as Taco Bell does to authentic Mexican food."
Mike Tanier is NFL National Lead Writer for Bleacher Report and he was there for all the fun/newsgathering. He joins the show to discuss the craziness.