There was a time when having a tattoo was a rare thing, but those days are long gone.
According to a Harris poll released earlier this year, three in ten Americans have at least one tattoo.
The protagonist of the new children's book called Tell me a Tattoo Story, has all sorts of tattoos and a young son who's curious about them.
It's a delightful book about ink and love.
Alex Cohen spoke to the book's author, Alison McGhee, via Skype about her own ink, the inspiration for the book and attitudes towards tattoos today.
To hear the full interview, click the blue play button above.