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Instagram's new logo embraces color, ditches polaroid




Instagram's new official app. The style will also be used for companion apps Hyperlapse, Layout, and Boomerang.
Instagram's new official app. The style will also be used for companion apps Hyperlapse, Layout, and Boomerang.
Courtesy of Instagram
Instagram's new official app. The style will also be used for companion apps Hyperlapse, Layout, and Boomerang.
Instagram has officially abandoned it's original logo, which was reminiscent of a traditional polaroid camera
LIONEL BONAVENTURE/AFP/Getty Images


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It's a safe bet that you're probably going to see photos of the Anza trail expedition on Instagram...


But before you go looking for them, you should know that Instagram has a new look - or a new logo, to be precise

It's still camera inspired, albeit, heavy on the rainbow

There are some new upgrades on the inside visuals of the app as well.

Instagram hugely popular, but it's far from the only app-based company that's sprung an aesthetic change on its users.

Earlier Take Two's Josie Huang spoke with Khoi Vinh over skype.

He's a graphic designer and director of product design at Adobe.