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Saving Farrell's: Will reality TV bring the family friendly chain back from the brink?




Farrell's rolls out its new logo, Buena Park, CA.
Farrell's rolls out its new logo, Buena Park, CA.
NANCY LUNA, STAFF
Farrell's rolls out its new logo, Buena Park, CA.
Maruc Lemonis advises Farrell's management team, Buena Park, CA
CNBC
Farrell's rolls out its new logo, Buena Park, CA.
Farrell's remodeled a candy shop in Buena Park, C.A.
ANA VENEGAS/STAFF PHOTOGRAPHER
Farrell's rolls out its new logo, Buena Park, CA.
Farrell's Buena Park, CA location has already made changes to the restaurant's design.
ANA VENEGAS/STAFF PHOTOGRAPHER


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If you grew up in Los Angeles or Orange County, it's likely you celebrated a birthday at Farrell's.

If you’ve never visited the ice cream shop chain, you could expect 1950’s ice cream parlor nostalgia, decadent hot fudge sundaes, and raucous happy birthday songs with sirens and drums.

Since the 2007 Farrell’s reboot, the chain has been unable to recapture the success of its heyday.

Now, the ice cream shop is in danger of going under. Some locations have closed and the company is nearly two million dollars in debt.

For Farrell’s loyalists, all hope is not lost.

The restaurant chain was featured this week on The Profit - a CNBC reality TV show where host, Marcus Lemonis assesses struggling businesses and determines if he will personally invest to turn them around.

Farrell’s inspired Lemonis to go above and beyond in his investment to try and save it from going out of business forever. 

Will Lemonis’ advice and money be enough to rescue Farrell’s and will it offer the same childhood nostalgia when he’s done?

Take Two’s Libby Denkmann spoke with Nancy Luna business reporter at the Orange County Register. She covers food and the restaurant industry.

To hear the full interview, click the blue arrow above.