Over the past two weeks, Hillary Clinton has made just two public appearances. Donald Trump has made nine.

It's been about 270 days since Clinton last held a press conference. In that time, Trump has held 17. 

Each campaign has a plan for getting their candidate to the White House: both involve traditional and digital media.

But what they do and how they do it reveals a lot about the nature of the presidential contenders. For a look at the strategies, Take Two spoke to David Karpf. He's an associate professor of media and public affairs at George Washington University. 

Press the blue play button above to hear the full interview.