Right now the number one selling item at NFL.com is Colin Kaepernick's jersey, which started selling like hotcakes after the quarterback sat during the national anthem.
Presumably some people are buying the shirts to show solidarity with his message, but others have been critical. Some have gone as far as to burn their purchases and posting their videos online.
For some the debate surrounding Kaepernick's choices raises tough questions about the behavior of NFL players and that of football fans.
ESPN's Jane McManus explores those questions with Alex Cohen.