Even if you've never picked up a video game controller before, you're probably familiar with Nintendo.
But while the company has released iconic games, sales have lately been in dire straits.
Nintendo's current console, the Wii U, failed to resonate on a large scale with consumers.
But that could all change with the reveal of their new system, the Nintendo Switch.
To find out if this could turn things around for the House that Mario Built, Take Two's Libby Denkmann spoke with Michael Pachter, a research analyst with Wedbush Securities.
On why major developers, including those in Southern California didn't want to make games for the Wii U
"The truth is that Nintendo's a difficult company to work with. They're nice people and I think they try to be friendly. But they tend to favor their own software and the other manufacturers, Sony and Microsoft, tend to really promote the third party software. If you're a gamer and you're considering buying a new console and you have three choices, you kind of assume as a give that any console you buy will have FIFA or Call of Duty. If it doesn't have those games, it's harder to make that purchase decision and that's what happened with the Wii U."
On why Nintendo's struggled so much in recent years despite being the "Disney of video-games"
"I think it's like buying a product if the only content you could get was Disney. You wouldn't buy a TV. Even though Disney is as good as it gets in terms of creating content so that's really what happened with the Wii U. The only real worthwhile content was Nintendo."
On how he'd describe the Nintendo Switch
"I'd describe it as the best handheld ever made and possibly a competitive console. It's a handheld that has a controller built in so that either side of the tablet has a conventional game controller. Then the tablet can be docked and once it's docked into a docking station, the image is on the television. Then either the existing controller or an after market controller controls the gameplay, so it looks like the best of both worlds."
On whether or not this might turn things around for the company
"I actually love the way it looks. This had leaked out a few months ago and I thought it sounded stupid. And then when I saw it, I thought it looked really cool. So I'm excited to have one and I'm excited to have Nintendo content again. I just hope that they price it right and they have specs that are competitive so that they'll have third party support."
To hear the full audio click the blue player above.