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How supermarkets decide what to put on their shelves




There's a hidden market in the supermarket as explained by Vox's Phil Edwards.
There's a hidden market in the supermarket as explained by Vox's Phil Edwards.
Vox (via YouTube)

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On the day before Thanksgiving, as you're running around trying to stock up on the last few ingredients you need, stop and take a look at the shelves at the grocery store.

Take a look at how different products are arranged on the shelves. 

Look at which ones are at eye level, and which ones are at your feet.

You should know that everything is where it is for a reason. Actually, it's probably where it is because a company probably paid a whole lot of money for it to be there.

Phil Edwards is with Vox and he's been looking into the topic. He joins A Martinez to talk about why it's tough for small brands to make it in today's supermarkets.