It was a term that seemingly came out of nowhere and then was everywhere during the runup to the election of Donald Trump: The alt-right.
Sounds more like a music genre than a political philosophy.
And now, some news outlets are questioning the use of the alt-right label to describe a movement that embraces white supremacy and anti-Semitism.
Among those organizations rejecting the term - Seattle's public radio station KUOW. They've decided to go with "white nationalism" instead.
Isolde Raftrey is the online editor at KUOW.
Audio coming soon