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The Styled Side: Does this shade of green say 2017?




This is Pantone's color for 2017 – Greenery.
This is Pantone's color for 2017 – Greenery.
Pantone

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2016 is almost out of here (which some of you might cheer at), and the new year is almost upon us.

That means we're looking into a Swarovski crystal ball to find out what might drive fashion and style in 2017.

And it's 15-0343.

That's Pantone's code for Greenery, recently named the Color of the Year for 2017.

"Pantone is considered the design world's ultimate authority on color," says Michelle Dalton Tyree of Fashion Trends Daily.

The organization standardizes colors using codes so everyone around the globe from fashion designers to home decorators are speaking the same language; if you have different people working on a single project, for example, you want to make sure they all use the same shade you have in mind.

"Every year, they also come up with a color of the year," says Tyree. "Pantone sets the trends and chooses a color based on those trends they are seeing."

Last year's colors, Rose Quartz and Serenity (a soft pink and blue, respectively), had a big impact on home furnishings.

"If you look at companies such as West Elm and Anthropologie, you'll see that there were a lot of couches, chairs and accessories, particularly in that rose quartz, dusty pink," says Tyree. "In fact, West Elm just revealed a sneak peak of their spring line and they're still banking heavily on those softer colors."

For 2017, Pantone is looking towards Greenery because they say it's a life-affirming shade.

"It was chosen to satisfy our growing desire to rejuvenate, revitalize and unite," says Leatrice Eisman, Pantone's executive director of the Pantone Color Institute. "It also symbolizes the reconnection we seek with nature, one another and a larger purpose."

The new Mercedes Benz AMG-GT-R is decked out in Greenery, Pantone's color for 2017.
The new Mercedes Benz AMG-GT-R is decked out in Greenery, Pantone's color for 2017.
Mercedes Benz

"Surprisingly enough, Mercedes chose it for their new Mercedes AMG-GT-R," says Tyree, "and we've already seen it on the runways from Gucci, Balenciaga and more."

Pantone is also partnering with Airbnb for an upcoming experience that they will unveil soon, too, so you might see the color appear as part of that campaign.

You're either going to love it or hate it – or think it's the color of Kermit the Frog – but you better make peace with Greenery because you're going to start seeing it sprout up everywhere.

To listen to the full interview, click on the blue media player above.