Choices, choices, choices. Holiday shoppers have a lot of them when it comes to what and how they buy. Some people look for fair trade goods: others might choose to support mom and pop shops.
But now, you can shop based on another criterion: is that business owned by a person of color? Black Lives Matter has teamed up with a New York ad agency to create a directory of black-owned businesses across the country. It even plots them on a map.
So why is it important?
Brandi Jordan is a black business owner. She's the founder of the Cradle Company in Pasadena. She shared her take with Take Two.