Since the weekend, social media has been flooded with calls to #deleteuber.
It's part of a movement that urges consumers to cut ties with the ride share company.
The whole thing took off last weekend, after some accused Uber of trying to profit off a strike by taxi drivers at New York's JFK airport. The drivers were protesting the Trump administration's order to ban refugees from the U.S.
But: does waving bye-bye to a business really make a difference?
Brayden King, professor of management and organizations at Northwestern University joined Take Two to discuss the ups and downs of boycotts.
To listen to the interview, click on the blue media player above.