Yesterday on "Take Two," we talked with California's Insurance Commissioner Dave Jones about the new GOP proposal on health care.
It's officially called the American Health Care Act.
But Jones – who's a Democrat – referred to it as "Trumpcare," which is what people who don't like it are calling it.
And he didn't like it. A lot.
He used the phrase "Trumpcare" 10 times in our 9 minute interview.
"This [phrase] is something that we've seen roll out slowly since the release of the plan Monday night," says Roll Call reporter Simone Pathé. "Pretty early on Tuesday morning on the Senate, you heard Senate minority leader Chuck Schumer call it 'Trumpcare,' and it was a slow trickle after that."
It's since appeared on other Democratic congressmembers' written statements, press releases and more.
"The idea here is to stick Republicans and particularly Donald Trump with this plan," she says. "Democrats think it's going to be vastly unpopular."
There are other nicknames out there, too – liberals are saying Republicare and Ryancare , and conservatives who think it doesn't go far enough dubbed it Obamacare 2.0 and Obamacare Lite.
Of course, it's not new when opponents to a health care bill call it something different – you know, like how the Affordable Care Act morphed into Obamacare.
"It started out as a very pejorative way to describe an unpopular piece of legislation, " says Pathé. "After time, you did see Democrats start to embrace that."
But by then, the semantic switch had worked: in a recent poll, one-third of people did not know the Affordable Care Act and Obamacare were the same thing.
"If they had, they might have made some different choices at the voting box," says Pathé.