Target is adding some spice to its racks this Sunday: designs from fashion icon and former Spice Girl Victoria Beckham.
"Her collections have been well received by critics and shoppers alike," says Michelle Dalton Tyree from Fashion Trends Daily.
The Victoria Beckham for Target line is modeled after Beckham's high fashion offerings where a dress will set you back about $1,000 and a pair of pants costs $700.
"But now you can get the look from this collection with pieces between $40 to $70," says Tyree.
The retailer kicked off the collaboration with a preview party in Los Angeles, the second home to Beckham and her famous soccer player husband David.
"Limbs were practically flying in the aisles as people just grabbed armfuls of the product," says Tyree. "I barely made it to this blue-and-white striped dress I had set my sights on before all the rest on the rack disappeared."
This is the latest in Target's limited partnerships with high fashion designers, starting with Isaac Mizrahi's 2003 pairing with the company.
"They're meant to introduce our guests to maybe a designer that they've never heard of and haven't had an opportunity to shop either because they can't or don't want to pay designer prices," says Target spokesman Joshua Thomas.
The store will have a number of plus-sized styles in response to a lack of supply with past designer collaborations.
But whatever's for sale is sure to be a hit.
"Target's Lily Pulitzer collection was picked clean off the shelves in the LA-area stores," says Tyree, "many within minutes."