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Today's O.J. Simpson parole hearing receives heavy media coverage




FILE - In this May 14, 2013 pool file photo, O.J. Simpson sits during a break on the second day of an evidentiary hearing in Clark County District Court in Las Vegas. Simpson, the former football star, TV pitchman and now Nevada prison inmate, will have a lot going for him when he appears before state parole board members Thursday, July 20, 2017 seeking his release after more than eight years for an ill-fated bid to retrieve sports memorabilia. (AP Photo/Ethan Miller, Pool, File)
FILE - In this May 14, 2013 pool file photo, O.J. Simpson sits during a break on the second day of an evidentiary hearing in Clark County District Court in Las Vegas. Simpson, the former football star, TV pitchman and now Nevada prison inmate, will have a lot going for him when he appears before state parole board members Thursday, July 20, 2017 seeking his release after more than eight years for an ill-fated bid to retrieve sports memorabilia. (AP Photo/Ethan Miller, Pool, File)
Ethan Miller/AP

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O.J. Simpson's parole hearing begins in Nevada today. 

The 70-year-old former star running back will be there virtually. He's expected to address the parole board via video link from the prison where he is serving time on a 2007 conviction for kidnapping and and armed robbery.

If he receives parole, he could be freed as soon as October 1. 

Many major media outlets are planning on providing live coverage, including ABC, NBC, CNN, and ESPN. 

But how did we get to the point where a parole hearing, with Simpson appearing only a via video feed, justifies wall-to-wall media coverage? 

Judy Muller covered the OJ Simpson trial for ABC News, before teaching journalism at the USC Annenberg School. 

"In OJ Simpson’s case, the story is not really resolved yet for a lot of people. . . This is the kind of journalism that’s very easy - there’s nothing else going on today particularly. . . So, this is obvious and there are so many people still interested in this case, that all those networks know that at least some of the time they spend will get good ratings, and that’s really what this is about."

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