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Disneyland prices jump, but megafans will still follow

at Disneyland in Anaheim, California on July 24, 2017.
at Disneyland in Anaheim, California on July 24, 2017.
Daryl Barker/KPCC

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If you want to visit Disneyland, it'll help to be as rich as Scrooge McDuck. Most ticket prices to get inside the SoCal parks jumped last Sunday. It'll be an extra $100 for annual pass holders, for example, and $30 more for the SoCal Select Pass.

It's because building the new Star Wars Land, coming next year, isn't cheap.

"It's been widely reported that the project is going to cost Mickey in excess of a billion dollars," says Robert Niles, founder of Theme Park Insider.

There's another piece to price increases, however: the belief that they'll deter some people from going, thereby making the parks less crowded for other visitors.

But that type of magic doesn't work on megafans in the Magic Kingdom.

"You'd think it's the other guy that's going to stop going to the park, not you," he says, "because we have no intention of not going ourselves."

Niles says the Disney brand is so strong that despite any increases, there are still legions of people who will go at any price.