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Does Hollywood have a new star it can take all the way to the bank?




Global icon Dwayne Johnson headlines the action adventure “Rampage,” directed by Brad Peyton.
Global icon Dwayne Johnson headlines the action adventure “Rampage,” directed by Brad Peyton.
Warner Bros. Pictures (via YouTube)

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Video game movies are an often-maligned genre, but Dwayne Johnson's "Rampage" squeaked out a box office win this weekend. Surprising? Sort of.

Here's how it did:  $34.5 million in North America on opening weekend, barely overtaking "A Quiet Place." It did much better overseas, where it raked in $114 million -- $55 million of which came in from China.

"For a movie that cost $120 million to make and starred the Rock and was based on a 1980s video game, I'd say that's just OK," said Vanity Fair's Rebecca Keegan.

But the movie still surpassed expectations. "It's safe to say that he is definitely one of the last real stars capable of getting people out to the movie theater," Keegan said.

One reason for this could be the wrestling background that prepared him for showmanship. The guy just gets marketing and social media, Keegan explained.

His prodigious social media feeds are doing half the marketing department's job for them. He does seem to be able to engage with his fans and get them out there.  Should be interesting to see if it lasts.

PLUS:

On The Lot, Take Two's weekly segment about the business of entertainment and Hollywood, airs every Monday.