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5 lessons from 'Jurassic World's' $524 million opening




Chris Pratt and Bryce Dallas Howard star in
Chris Pratt and Bryce Dallas Howard star in "Jurassic World."
Universal
Chris Pratt and Bryce Dallas Howard star in
Actors Bryce Dallas Howard (L) and Chris Pratt attend the Universal Pictures' "Jurassic World" premiere at the Dolby Theatre on June 9, 2015 in Hollywood.
Kevin Winter/Getty Images


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“Jurassic World” just had the biggest opening weekend in Hollywood history, grossing $208.8 million domestically and more than $524 million globally.

The North American numbers put the rampaging dinosaurs update ahead of 2012’s “The Avengers” for the best weekend debut ever. 

Iron Man might say he’s not threatened by the success of "Jurassic World," but why was this film such a massive box office success? Some experts predicted that the dinosaur sequel would take in a little more than $100 million in the U.S. over this past weekend. Turns out the so-called experts were a little bit wrong — by about $100 million. 

Here’s our take on the lessons of “Jurassic World":

Lesson 1: Dinosaurs are eternally fascinating for both kids and parents

Especially since many of the “kids” who were hooked on the first Jurassic Park movie, which came out way back in 1993, now have children of their own.

Lesson 2: 3-D glasses, like dinosaurs, aren’t really extinct

In the United States, 3-D admissions accounted for less than half of all tickets sold, but because of higher prices, they made up nearly 50 percent of the film’s revenue. Those 3-D ticket sales also accounted for more than $205 million of Jurassic World’s $315.7 in international sales — as well as 95 percent of the returns in China. 

Lesson 3: The China Syndrome

“Jurassic World” grossed nearly $100 million in China. Chinese moviegoers are rolling out the red carpet for American action movies, Los Angeles Times Beijing bureau chief Julie Makinen explained to us from China.

Lesson 4: Chris Pratt has reached Harrison Ford-level leading man status

Between the success of “Guardians of the Galaxy” and now “Jurassic World,” Pratt has proven that he can lead a huge budget film to box office success. Expect the “Parks and Recreation” veteran to return in about 37 more “Jurassic” sequels.

Lesson 5: This record won’t last — Thanks, Star Wars!

By the time "Star Wars: The Force Awakens" arrives this December, no one will be talking about the box office returns of “Jurassic World.” Episode VII of Star Wars is going to be so huge that even "Jurassic World's" crazy hybrid indominus rex will be cowering in its shadow.

Of course, "Star Wars: Episode I — The Phantom Menace" failed to beat a box office record when it came out... that had been set by the second Jurassic Park film, "The Lost World."



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