Movies, music, TV, arts and entertainment, straight from Southern California.
Hosted by John Horn
Airs Temporarily on hiatus so that our staff can help out our colleagues in the KPCC newsroom and on our other shows.
Arts & Entertainment

Newfronts: Digital media companies converge to woo advertisers




Jessica Dimmock, Anu Valia, Roja Gashtili, Julia Lerman, Gabourey Sidibe, Refinery29 Chief Content Officer Amy Emmerich, Kia Perry, Robin Cloud and Tiffany Shlain present Refinery29's power-focused video slate at NewFronts on May 02, 2016 in New York, New York.
Jessica Dimmock, Anu Valia, Roja Gashtili, Julia Lerman, Gabourey Sidibe, Refinery29 Chief Content Officer Amy Emmerich, Kia Perry, Robin Cloud and Tiffany Shlain present Refinery29's power-focused video slate at NewFronts on May 02, 2016 in New York, New York.
Cindy Ord/Getty Images for Refinery 29

Listen to story

05:41
Download this story 4MB

This week, everybody who is anybody in the digital media world is in New York for an event called the Newfronts.

Much like the broadcast TV Upfronts, the Newfronts are an opportunity for creators to sell ad spots to brands that want to get in front of anyone who consumes content online.

Natalie Jarvey, a staff writer covering digital media for the Hollywood Reporter is at the presentations. We got her on the line and asked her to explain what the Newfronts are and how they’re changing the ad-buying game.



Get more stories like this

Delivered every Thursday, The Frame weekly email features the latest in Movies, music, TV, arts and entertainment.