MTV was the first big player on the music video scene. Then it was YouTube, and now Facebook wants in on the game.
The social network is currently in talks with music industry executives to seal a broad deal for songs played in Facebook videos.
But it’s less about the music itself than it is about Facebook’s desire to challenge YouTube as a platform for watching video content.
Lucas Shaw, a media and entertainment reporter at Bloomberg, joined The Frame to explain what a deal with Facebook could mean for the music industry.
To hear the full interview with Lucas Shaw, click the blue player above.