Hulu is a streaming company that wants to rival television, even if it is partially bound to the massive media companies that make content the old-fashioned way.
The company is co-owned by 21st Century Fox, Disney, Comcast (the parent of NBCUniversal) and Turner. Those four companies create a whole lot of movies and television.
But today, as part of the NewFronts presentations to advertisers in New York, Hulu made the case that it’s something entirely different, even if it’s also kind of a mash-up of all of the above.
At its annual presentation, Hulu trotted out talent including Elizabeth Moss from its new hit original series, “The Handmaid’s Tale,” and Jeff Daniels from Hulu’s upcoming 9/11 drama, “The Looming Tower,” which is now in production.
The company also announced that it will be the exclusive streaming home of NBC’s “This is Us” and the FX comedy “Atlanta.” And Hulu laid out more of what its new live TV service will entail.
Natalie Jarvey covers digital media for The Hollywood Reporter and is at the NewFronts this week. She says Hulu is combining these different options — streaming, original content and live TV — to try to offer "one really compelling package to customers."
What makes Hulu appealing to advertisers, Jarvey says, "is that Hulu is also still offering advertising opportunities. They have a subscription service that's both ad-free and and ad-supported— you can decide what you want. Netflix doesn't have any ads. So Hulu's saying, 'Hey, we've given you the experience like Netflix, but you can also advertise here.'"
To hear the full interview with Natalie Jarvey, click the blue player above.